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MIPIM GATHERS THE MOST INFLUENTIAL INTERNATIONAL PROPERTY PLAYERS.

EXHIBITION

JOURNALISTS

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COMPANIES

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ICOC AIMS TO HIGHLIGHT THE HUGE INVESTMENT POTENTIAL IN ISTANBUL BY SHOWCASING NEW REAL ESTATE PROJECTS IN AN INNOVATIVE AND CREATIVE MANNER. THE FOCAL POINT OF ICOC’S EXHIBITION SPACE WILL BE ​THE​ HUGE 1/1000​ SCALE MODEL OF THE 96​ ​K​M​ SQ ​ OF ISTANBUL.

 

THE MODEL WILL FEATURE ICONIC HISTORICAL BUILDINGS ALONG WITH REAL ESTATE AND INFRASTRUCTURE PROJECTS AND IT WILL ALSO BE ENRICHED WITH MOTION, LIGHT AND VISUAL EFFECTS. ​THERE WILL BE A VIDEO MAPPING SHOW ON THIS MODEL EVERY HOUR.

DON’T MISS THE HOURLY SHOWS WITH SPECIAL EFFECTS,

THAT SHOWCASE 24 HOURS IN THIS MAGNIFICENT CITY​!

IN KEEPING WITH THE DIGITAL REVOLUTION THEME, ALL OUR PRINTED MATERIAL ARE ENRICHED WITH AUGMENTED REALITY WHICH IS A NEW TECHNOLOGY THAT ALLOWS DIGITAL LAYERS TO BE EMBEDDED
ONTO ANY PRINTED MATERIAL, ESSENTIALLY BRINGING THEM TO LIFE WHEN THEY ARE SCANNED
WITH A SMART PHONE.

 

THROUGH AUGMENTED REALITY VISITORS WILL BE ABLE TO VIEW NEW CONSTRUCTION PROJECTS IN 3D, WATCH INTRODUCTORY VIDEOS, SEE THE PAVILION'S LOCATION ON GOOGLE MAPS, GO DIRECTLY TO THE WEBSITE, FOLLOW ICOC ON SOCIAL MEDIA AND SEE PHOTOS OF ISTANBUL AS A SLIDE SHOW, ALL THROUGH ​YOUR SMARTPHONE AND USE OF THE LAYAR APP.

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360 DEGREE PANORAMAS OF ISTANBUL ARE  EMBEDDED ON POCKET SIZE CARDS AND THEY ARE ENRICHED WITH AUGMENTED REALITY, GIVING YOU THE OPPORTUNITY TO EXPERIENCE THE SIGHTS AND SOUNDS OF ISTANBUL THROUGH YOUR SMART PHONE, WHENEVER YOU LIKE AND WHEREVER YOU ARE.

 

SCAN THESE CARDS WITH THE FREE LAYAR APP ON YOUR PHONE
TO IMMERSE YOURSELF INTO THE 360 DEGREE PANORAMAS
OF THIS VIBRANT CITY.

 

TRY TO COLLECT ALL 4 CARDS TO SEE
ALL THE AVAILABLE PANORAMAS.

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